21st century architectural masters

Client Eyes

Most people don’t understand drawings the way architects do. This was made extra clear to me recently when I sat down with some prospective clients.

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The Wedge Between Us

One other pet peeve of mine is to hear architects…talk about their ‘CAD guys’ or ‘BIM technicians’…It’s the same thing as someone touting themselves as an orchestra conductor but they can’t read music or play any of the instruments before them.

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